Privacy Policy

Last updated: April 2026

Breed Know (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect personal data when you visit breedknow.com (“the Site”).

This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Breed Know is operated as a sole trader business registered in England. For data protection enquiries, contact us at: hello@breedknow.com.

2. What Data We Collect

We collect the following categories of data:

  • Analytics data: IP address (anonymised), browser type, device type, pages visited, time spent on pages, referring URL. Collected automatically via Google Analytics.
  • Email subscription data: Email address, name (if provided), subscription date, open and click history. Collected when you voluntarily subscribe to our email newsletter.
  • Cookie data: Functional and analytical cookies. See our Cookie Policy for full details.
  • Contact data: Email address and any information you include when you contact us via email.

3. How We Use Your Data

  • To analyse how visitors use the Site and improve our content (legal basis: legitimate interest).
  • To send email newsletters you have subscribed to (legal basis: consent).
  • To respond to enquiries you send us (legal basis: legitimate interest).
  • To serve relevant advertisements via third-party advertising networks (legal basis: consent, managed via cookie consent).

4. Third-Party Services

We use the following third-party services that may process your data:

  • Google Analytics — website analytics. Privacy policy: policies.google.com/privacy
  • Google AdSense / Mediavine — display advertising. These services use cookies to serve ads based on your browsing history.
  • MailerLite (or equivalent) — email newsletter management. Privacy policy: mailerlite.com/legal/privacy-policy
  • Amazon Associates — affiliate programme. Amazon may place cookies when you click affiliate links.

We do not sell, rent, or share your personal data with any third party for their own marketing purposes.

5. Cookies

We use cookies on this Site. For full details of the cookies we use and how to manage your preferences, see our Cookie Policy.

6. Data Retention

  • Analytics data: retained for 14 months in Google Analytics, then automatically deleted.
  • Email subscription data: retained for as long as you remain subscribed. Deleted within 30 days of unsubscribing.
  • Contact correspondence: retained for up to 12 months, then deleted.

7. Your Rights

Under the UK GDPR, you have the following rights:

  • Right of access — request a copy of the personal data we hold about you.
  • Right to rectification — request correction of inaccurate data.
  • Right to erasure — request deletion of your personal data.
  • Right to restrict processing — request that we limit how we use your data.
  • Right to data portability — request your data in a structured, machine-readable format.
  • Right to object — object to processing based on legitimate interest.
  • Right to withdraw consent — withdraw consent for email marketing at any time by clicking “unsubscribe” in any email.

To exercise any of these rights, contact us at: hello@breedknow.com. We will respond within 30 days.

8. Data Security

We use SSL encryption (HTTPS) across the entire Site. Access to any personal data we hold is restricted to authorised personnel only. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

This Site is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this policy from time to time. The “last updated” date at the top of this page will reflect any changes. We encourage you to review this policy periodically.

11. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): ico.org.uk.